Creating a Website with Toucher - About us

People sometimes ask what the name "TOUCHER" has to do with Creating Websites. Actually I play lawn bowls and when I was starting out I decided to use "Toucher" as it is a lawn bowls term used when referring to a bowl that has touched the jack or in other words a successful bowl.

It also clearly illustrates my prime objective in website design, which is to create websites that "reach out and touch" your prospective client base.

THE GREENHORN DAYS
The Toucher Web Design firm was first created in 2001 when I got started in freelance website design after a long career in Electronic Engineering and IT. My first website was created for a Computerised Maintenance Management business venture with which I was involved a few years ago. Having an electrical engineering and computing background I had decided that I could probably create the website that was required for this business myself.

I read a bit, bought the required web design software and quickly got to work creating the website. It turned out fine and soon after it was launched it started to attract significant targeted traffic and to generate business. It was easier to rank in Google back then but soon after this disaster struck! Because of an unwitting mistake I had made, the site disappeared from Google's rankings overnight along with 75% of my business.

Website Creation - Getting the Knowledge

I realised then that I had to study not only Website Creation and Design but Website Promotion and Search Engine Optimisation (SEO) in a more organised and formal way. I did this for a couple of years as time permitted and during this period created a few sites for people who had requested them.

Generally these sites became quite successful and I was satisfied that I had developed significant design, web creation and SEO knowledge. At this point I decided to make the move into the freelance web design business.

GROWTH
Since then this website creation business has gone from strength to strength. Our websites continue to do well because of the SEO techniques we use, which are best demonstrated by the fact that the chances are that you found us with a Google search and that is why you are reading this right now.

This is very significant when you think about it. We are in competition with all the other other web designers and search engine optimisers for these high positions so this is clearly one of the most competitive areas.

We have also realised that this business is extremely complex. It is very difficult for any single person to become expert in graphic design, marketing, website creation, SEO, ecommerce, communication, database design, etc. To this end I have forged alliances with other freelance designers and creative people with different specialties. Together we can now provide all of these skills. This allows us to offer the services of a major web design agency for the cost of freelance web design.

OUR WEBSITE CREATION PHILOSOPHY ...

At Toucher Web Design we realise that most of our potential clients need guidance through this complex web design and creation process.

The vast majority of them are not IT specialists so they want to be told in plain language exactly what they have to do to to create the websites they need for their businesses.

We make it our objective to take the time to provide full assistance to all our enquirers. We aim to be patient, helpful and understanding throughout the process of specifying your website requirements and actually creating your website. If you are not clear about what a website could do for your business have a look at our website benefits page.

We offer help and guidance with all aspects of the process from the initial enquiry until site launch. Free web design consultancy is provided even before you have decided to use our services. All advice at this stage is 100% free.

If you need further reassurance about this feel free to contact any of our previous clients who are listed on our website portfolio pages